It’s that time of year when the sun is staying out longer and the birds are coming back home. It’s always the time of year to run a turf installation business and generate qualified leads. Learning how to generate qualified leads is super important whether you’ve been in the game for years or just starting to grow.
Your company may have a few years under your belt but have yet to branch out into the mainstream market. Maybe you’re not at a place where you can put money into direct marketing firms or advertisements. But there are other ways to generate traction and gain qualified, quality leads to help move your business to the next level.
If you’ve already created a website and have your own social media pages then you’ve already done half the work. Congrats! But there are still many things you can do to grow your turf installation business. Start by reaching out to past customers to give your business a referral in exchange for a promotion to use with your company. Collecting this information can be helpful to present to future clients so that they get a sense of how well-received your company’s services are to previous clients.
You can also create pages on platforms like HomeAdvisor, Porch, Thumbtack, and Angie’s List. These are online platforms that cater to connecting landscaping businesses with leads and help bridge the gap. It is important to understand that the services these platforms offer are not free and do require a monthly or annual fee as well as a fee for leads. But in many ways, these platforms are cheaper than using a direct marketing firm.
The space between your current client audience and the mainstream isn’t as big as it appears. These tips will hopefully make it even smaller.